The Lifco Group started serving the Middle East region in 1973, growing rapidly into a group of pioneering companies to cover different market categories across international borders. In 1993, the Lifco Group oversaw the establishment of Gulf Technical & Trading company in Oman, which distinguished itself as a market leader by taking pride in its service quality and long lasting client relationships. As the business portfolio of Gulf Technical and Trading company grew since its establishment in 1993, the management saw the need to diversify its operations to focus on high end consumer brands.